05 Jan 2012

Go To Jupiter: E-learning Game for Employees

Game-Based Business Solution, Game-Based Marketing, Portfolio, Serious games 5 Comments

Project name: Go To Jupiter
Category: E-learning; Gamification / Serious Games; Internal Communication
Client: Astrazeneca
Technologies: Ludum; Flash – ActionScript 3.0, PHP
Target: AstraZeneca sales force

Go To Jupiter is a Game Based Learning Solution, used to teach to 500 agents about a new medicine.
Astrazeneca’s agents have to earn points to be the first to reach a Stadium (which represents the official launch event of the medicine and where agents, answering questions using a remote control, can earn new points to improve their game ranking).
In the web game, agents can get points by answering quiz and playing different mini-games focused on the features of a new product.

Alittleb.it has developed the game and conceived the concept and the entire game-experience. Our partner MCA Group has produced the graphics and it has organized the launch event.

Go To Jupiter has been developed using our Social Game Platform – Ludum.




Main project’s Objetives:

  • to teach to 500 agents about a new medicine, keeping costs down
  • to create an effective voluntary e-learning system – so we have used many involvement drivers: teams competitions, cooperation and competition inside teams, mini-games with a really immediate gameplay, virtual items, achievements and awards, leaderboards, levels, etc.
  • to communicate the Astrazeneca’s corporate culture, to improve work environment, to create an effective team building tool
  • to check real-time the training results
  • to focus agents’ attention on the new product, considered strategic by the company
  • to create expectations about the launch event

Some Results:

  • High usage rates (97%)
  • The most of the agents where using the platform outside of their work time
  • 95% of the users completed each teaching session
  • Effective team building tool


5 Responses to “Go To Jupiter: E-learning Game for Employees”

  1. A Comprehensive List of 90+ Gamification Cases with ROI Stats | Yu-kai Chou & Gamification says:

    [...] Astra Zeneca: gamified medicine training gets 97% of their large network of agents to participate, w… [...]

  2. Why You Should Supercharge Your Workplace With Gamification - The Dessauer GroupThe Dessauer Group says:

    […] is a biopharmaceutical company operating in more than 100 countries. With over 500 agents, AstraZeneca used an e-learning platform called "Go To Jupiter" to gamify the rollout of new […]

  3. Gamification to Drive Your Millennial Sales Force - Optymyze says:

    […] for example, trained its assistants to sell a new medicine with their gamified e-learning platform Go To Jupiter. They achieved 97% usage rate, with 95% of the users completing each teaching […]