Relying on 240.000 annual interview, Kantar Worldpanel Comtech, a leader society for market research and consumer panels, has released a paper that confirm the dominance of Android in every market that Kantar is analyzing (the unique exception is Japan), recording also the reduction for devices that mount IOS and a progressive increase for Windows Phone.
Just looking the previous image: is simple to find the Android’s dominance (the green colored slice of the cakes) in every market. The survey takes place on 9 several markets analyzed by Kantar: Australia, China, France, Germany, Italy, Spain, UK and USA, and, according to data, the 64% of mobile devices mount Android’s OS.
“This will pile pressure on Apple, BlackBerry and Nokia to keep their products front of consumers’ minds in the midst of a Samsung and HTC marketing blitz.” writes Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech. In fact, the only other platform that gain something is Windows Phone, that increase its sales by 5%. Developers have to take care about this market’s trend, making applications that can be used by costumers.
There is to say that every market is an apart story, as you can see from the image above, but data confirm an extensive use of Android OS, despite iPhone 5 is the most best-selling device (even is now closely followed by Samsung). In Italy we can find a consistent share for Android, the 62.5% of the entire market. We were able to find the trend making apps with Android, and this is a confirmation for us to perform project with the best technologies we can approach,
This research will help to define the firms’ market shares, to help developpers to create application in harmony with the user’s OS. We’ll see if this overtake will consolidate or is a new phase for mobile phone market, preparing us to get in advance the changes in this continuously changing market