Game-Based Business Solution – alittleb.it srl

Alittleb.it goes to IGDS

Alittleb.it è stata invitata all’IGDS, il più importante summit italiano dedicato allo sviluppo di videogames, questo Sabato 25 Ottobre alle ore 11:30 durante la sessione Play Different per presentare le ultime novità del mondo del videogames, della gamification e dell’e-Learning.

Alain Bonati, il Marketing Manager, Alittleb.it & DarkWave Games, coinvolgerà la platea presentando Skillato, la piattaforma più innovativa del mercato per l’e-Learning all’interno dell’impresa, grazie alla quale è possibile perseguire l’obiettivo di aumentare i Talenti dell’impresa attraverso una soluzione integrata che utilizza Gamification, Storytelling e innovativi strumenti interattivi.
L’incontro, dedicato alla piattaforma per la formazione a distanza, mostrerà le caratteristiche e le potenzialità di Skillato, soluzione già in uso con successo dai gruppi Allianz e Genialloyd.

La terza edizione dell’IGDS sarà ospitata all’interno della manifestazione Milano Games Week! presso il MiCo (Milano Congressi). Entrata MiCo vicino al GATE 4 (Viale Scarampo corner Viale Colleoni).

Hera Multiplayer E-learning Game

Nome Progetto: La Città Sostenibile
Categoria: E-learning; Gamification / Serious Games; Comunicazione Interna
Cliente: SCS Azioninnova Consulting for Gruppo Hera
Tecnologie: M.e.g.s – LUDUM, HTML, Javascript, Ruby + Rails, Postgresql, Faye, Thin, Redis, Flash – ActionScript 3.0
Target: Dipendenti Gruppo Hera
Target Browsers: IE6+, Google Chrome, Firefox, Safari

“La Città Sostenibile” è una serious game multiplayer basato su dinamiche di gioco coinvolgenti, creato per spiegare il Bilancio Sostenibile di HERA ai suoi 4.000 dipendenti.

L’obiettivo principale del gioco è migliorare la sostenibilità della Città in cui è ambientato, attivando virtualmente le stesse attività che HERA ha realizzato e riportato nel Bilancio di Sostenibilità 2012.
Per realizzare un’attività “sostenibile”, il giocatore deve selezionare un quartiere della città sulla mappa e deve completare correttamente alcuni assessment.
Gli obiettivi del game non sono solo formativi, ma anche comunicare il reale impatto – e quindi l’importanza – di tutte le attività di sostenibilità che i dipendenti possono percepire come una perdita di tempo durante le loro attività lavorative.
Gameplay in breve: Il gioco formativo è basato su una personalizzazione delle piattaforma Skillato, dove viene presentata una città in 3D ricca di animazioni. La città inizialmente è inquinata e inospitale, in una parola poco “sostenibile”. Man mano che i giocatori completano gli assessment, la città diventa più pulita, verde e sostenibile. La caratteristica principale di questo gioco è che vero “multyplayer a turni”, dove i partecipanti sono divisi in squadre di 4 giocatori che devono partecipare simultaneamente. Abbiamo chiamato questo sistema “M.E.G.S.”: Multiplayer E-learning Gamification System.

Di seguito potete trovare un video con un breve walkthrough delle funzionalità:

MTV Best Of

Progetto: MTV OnDemand – Best Of
Categoria: Web Development, Rich Internet Application
Servizi: Concept, Graphic Design & Coding, Maintenance & Server Assistance
Cliente: MTV Italia
Tecnologie: HTML5, Sass, Jquery, Ruby + Rails, Mysql, Nokogiri
Link: http://ondemand.mtv.it/best-of

Alittleb.it ha sviluppato “MTV Best Of”, la nuova sezione di MTV Ondemand dove gli utenti possono guardare, votare e condividere i migliori video clip selezionati e “tagliati” da MTV.

Destination Vodka Facebook Game

Project name: Destination Vodka
Category: Facebook App – Game
Client: Keglevich
Agency: Evolution People
Technologies: Flash, Ruby on Rails, Amazon Cloud
Primary Target: Keglevich’s consumers and Facebook’s users
Main Target Device: Web Browser – Facebook

Alittleb.it has developed for Keglevich the Facebook game named “Destination Vodka”.

The application reflects the dynamic and modern style of Keglevich’s Vodka communication.
Along the six carefully designed levels, users can test their skills immerging in the game thanks to his storytelling similar to a comic.

The use of Ludum technology, alittleb.it’s tool for rapid development of small Social Games, made us possible to create an application within Facebook where users have the opportunity to unlock achievements and badges, challanging other users or friends in a competition to obtain the highest score for each of the six levels.

Users can invite their friends generating a viral circle for the app, exposed to a wider audience. The use of the Ludum technology gives the ability to easily replicate the technical basis of the application, adapting it to the context in which is inserted, so it’s easy to create similar experiences for other companies interested in developing similar applications to fuel their brand awareness and optimize their in-game ADV.

Vodafone E-learning Game Experience

Project name: Vodafone Supermobile
Category: E-learning Game; Gamification / Serious Games / ARG; Internal Communication
Client: Vodafone Italia
Technologies: Ludum; HTML5, Actionscript 3.0; Ruby On Rails
Target: Vodafone Italia’s 8.000 Employees

Alittleb.it has conceived and created an alternate reality game, developed for Vodafone’s employees, in order to teach smartphones’ technologies.

The e-learning game was developed by the exploitation of LUDUM: an alittleb.it’s platform designed and developed to ensure a unified, complex but immediate gaming experience.

Alittleb.it opted for a strategy that involved interactive and experiential learning, maximizing the element of fun to promote the interest and the active approach of Vodafone employees.
The gamified experience takes place at the same time on pc browsers, smartphones’ screens and in the real world, creating real offline experiences into Vodafone’s offices.Read More

SeatPG’s Productivity Game

Project name: WebPoint Village
Category: Productivity Game; Gamification / Serious Games; Internal Communication
Client: Seat PG
Technologies: Ludum; UnderWave
Target: Seat Pagine Gialle’s Sales Agents

Alittleb.it designed and developed WebPoint Village, a productivity game for iPad, dedicated to the entire sales force of Seat PG.

DESCRIPTION:
Alittleb.it set up a solution for Seat PG to increase the sales performance using gamification; the solution is specifically addressed to all the Seat PG’s sales staff (1,400 people).
WebPoint Village belongs to the category of Serious Games and has been conceived as a project of medium / long term (3 years), with a structure very similar to CityVille and Millionaire City.
SeatPG’s agents gain city’s resources reaching their period’s sales objectives.

Go To Jupiter: E-learning Game for Employees

Project name: Go To Jupiter
Category: E-learning; Gamification / Serious Games; Internal Communication
Client: Astrazeneca
Technologies: Ludum; Flash – ActionScript 3.0, PHP
Target: AstraZeneca sales force

Go To Jupiter is a Game Based Learning Solution, used to teach to 500 agents about a new medicine.
Astrazeneca’s agents have to earn points to be the first to reach a Stadium (which represents the official launch event of the medicine and where agents, answering questions using a remote control, can earn new points to improve their game ranking).
In the web game, agents can get points by answering quiz and playing different mini-games focused on the features of a new product.

Alittleb.it has developed the game and conceived the concept and the entire game-experience. Our partner MCA Group has produced the graphics and it has organized the launch event.

Go To Jupiter has been developed using our Social Game Platform – Ludum.
Read More

Behavioral Design

Videogames are designed around a core element: the player. The player’s role is to carry out actions aimed to get a reward, within the limits set by rules of the game. John Hopson has coined it “contingencies“: a set of rules under which the player acts, getting rewards and reinforcements. Experiencing different ways of rewards, different patterns of player’s response can be found.Read More

MTV My Chart: Gamification & Cross-media Strategy

Project name: MTV MY CHART
Category: Gamification; Social Media Marketing; Facebook App; bidirectional Crossmedia strategy
Client: MTV Italy
Technologies: Flash – ActionScript 3.0, Facebook Connect, PHP

MTV My Chart is an application conceived and created by alittleb.it for MTV Italy, capable to create weekly videoclip charts, ordered by the preferences of the Facebook users.
MTV My Chart is placed in the charts section of the MTV.it portal (http://www.mtv.it/musica/classifiche/archivio/mychart.asp) and is connected to the social network using Facebook Connect and a Facebook Live Stream Wall; moreover, in the application page the users can check the trend of the My Chart in real time.

There’s more: MTV My Chart is a gamified application, usable as a tool for a bidirectional crossmedia strategy.