Archive for Marketing
La Grande Avventura, Camp Orange’s social web advergame, is a success
La Grande Avventura, the social web (Facebook-connected) game of Nickelodeon’s Camp Orange, conceived and created by alittleb.it, is a success: in its first week, it has accumulated more than 5.000 registered users (23.000 in all), almost 300.000 games and 122.000 challenges.
Moreover, the number of accesses, registrations and games continues to be stable and very high.
…And [...]
Social Media Marketing is becoming more and more important
Each year, more people engage in conversation online, via social site and social tools – at a rate of about 30% per year: Companies have a new important instrument to facilitate Pull Communication!
Read moreWhy companies must have a mobile marketing strategy
What is mobile marketing?
Mobile Marketing Association says: “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”.
Mobile marketing allows for a meaningful, personal, and long lasting dialogue with customers, driving engagement with brands and enhancing affinity [...]
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