MTV Best Of

Project name: MTV OnDemand – Best Of
Category: Web Development, Rich Internet Application
Services: Concept, Graphic Design & Coding, Maintenance & Server Assistance
Client: MTV Italia
Technologies: HTML5, Sass, Jquery, Ruby + Rails, Mysql, Nokogiri


We have created MTV Best Of: the new section of MTV Ondemand – the MTV’s platform of video on demand (VOD) – where users can watch, vote and share the best brief video-clips, selected and “clipped” by MTV’s Editors from MTV television series and shows.


The main purpose of the section Best Of is to increase video views’ number, bringing new users to MTV Ondemand and augmenting existing users’ participation rates.

To achieve the objectives, we mixed four main ingredients:

  1. SEO: all the code and the design are optimized for SEO. This is very important to effectively exploit the strong brand awareness and image of MTV Intellectual Properties (like Jersey Shore, Geordie Shore, Awkward, The Valley, etc.); moreover, videoclip selection helps to use high traffic keywords (like “sex”) into tags, descriptions and titles
  2. Gamification: to increase engagement, we added some easy gamification elements. First a basic voting system to allow users to decide the best videoclip inside a chart. Secondly, we created seven “Emotional Dynamic Charts”: users can describe every videoclip by selecting, among seven (Epic Fail; I can’t believe it; Really Trash; Infinite Laughs, I like it, This is awesome – cool, Epic Win), the feeling they think it suggests. Doing that, users create dynamic cross-shows charts, ordered by the number of votes expressed on that particular feeling. Finally, we limit the number of daily votes available to users: create “scarcity” to increase “value” is an important gamification strategy that helps in keeping users more engaged (e.g. if the user owns just one vote, that vote worth more and he will consider carefully how to use it) and the charts more meaningful.
    Besides the expected engagement reasons, we used gamification elements to: 1) having more interesting charts, able to represents users tastes and so to gain immediately the attention of new users; 2) incentivize Social Media sharesRead More’s latest product, Match Board, change its name but not its success!

We are proud to show the growing popularity of our tool for creating online match boards. The version licensed to MTV and it’s  “Summer Clash” edition, is already a twitter trend! Do you want to create your own match board and engage your audience? Write us at

As you can see, the hashtag #MTVsummerclash has become the fourth italian twitter trending topic; this happened also with Artist Saga, that reached an highly positive response while it was active (as you can see HERE)

We are pleased to see that the user are engaged by using our tools, is an award for our work!

Check out our Twitter profile to keep you update about our projects: @alittleb_it

You can also find the details about the Artist Saga, HERE




mtv summer clash


MTV Awards 2013: Social Tracker


Project name: Social Tracker
Category: Television Social Tool, Cross Browser Web App
Client: MTV Italia
Technologies: HTML5, CSS3, Ruby on Rails, Sidekiq, Varnish Chace, UberVu API
Primary Target: MTV Awards’ television audience
Main Target Device: Web Browser (IE8+, Chrome, Safari, Firefox)

MTV Italia selected as partner for developing the digital tools of the first edition of the MTV Awards 2013, the first Social Event by MTV Italia. was the official technical partner of the event.

For the second step of the project, designed and developed for MTV Italia an outstanding tool for counting the number of tweets received by 20 artists in real-time.

During all the event’s live coverage, MTV Awards’ host used Social Tracker to monitor the audience interest about the artists that were awarded.


The MTVAwards' anchor Fantini checks Social Tracker during the television live coverage

The MTVAwards’ anchor Fantini checks Social Tracker during the television live coverage has created Worldwide Twitter Trending Topics with ArtistSaga!!

We are proud to announce our last Big Success: has completely developed ArtistSaga for the Italian MTV Awards and …

#OneDirectionArtistSaga and #JustinArtistSaga have been the First Worldwide Twitter Trending Topics; #EmmaArtistSaga the Second.
Check out stats and history at;;

Moreover, ArtistSaga created the first, the third, the fourth and the fifth Italian Trending Topics too.


MTV My Chart: Gamification & Cross-media Strategy

Project name: MTV MY CHART
Category: Gamification; Social Media Marketing; Facebook App; bidirectional Crossmedia strategy
Client: MTV Italy
Technologies: Flash – ActionScript 3.0, Facebook Connect, PHP

MTV My Chart is an application conceived and created by for MTV Italy, capable to create weekly videoclip charts, ordered by the preferences of the Facebook users.
MTV My Chart is placed in the charts section of the portal ( and is connected to the social network using Facebook Connect and a Facebook Live Stream Wall; moreover, in the application page the users can check the trend of the My Chart in real time.

There’s more: MTV My Chart is a gamified application, usable as a tool for a bidirectional crossmedia strategy.

Read More

GAMECITY – Nickelodeon’s social meta-game

GAMECITY is the Nickelodeon’s social meta-game, hosted into and connected to Facebook.

Accessing to the new GAMECITY’s section on the Nickelodeon portal, users will dress the part of a superhero, equipped of a super-vehicle too, called to perform continuous missions in a city populated by all the famous properties of Nickelodeon, like Spongebob, Avatar, The Penguins of Madagascar, Fairly Oddparents.

Playing to the games contained into GAMECITY, performing their missions, matching their friends, players will increase their levels, climb GAMECITY’s leaderboards and earn continuously new virtual items to customize their own avatars, new playing cards to increase their super-vehicles powers, awards and prizes to testify their progresses.

GameCity is developed with our Social Game Development Platform: LUDUM.
LUDUM: Social Games Development Platform

The Advergame’s Concept

GAMECITY is a meta-game conceived to enhance at most the’s brand, exploiting all Nickelodeon’s properties (like Spongebob, Avatar, The Penguins of Madagascar, Fairly Oddparents an so on).

The main GAMECITY’s marketing objectives are:Read More

GameCity at Cartoons on the Bay

GameCity logo
GameCity will be presented at the Cartoons on the Bay event, from 7 to 10 April in Rapallo, Santa Margherita and Portofino.

GameCity is the new meta-game produced by for Nickelodeon that will be published on portal. It provides a gaming experience based on a fictional city where players can create a super hero and use a vehicle to patrol the streets, visiting four different districts branded by the Nickelodeon ips: Spongebob, The Penguins of Madagascar , Avatar and The Fairly OddParents.

At Cartoons on the Bay will be available two iMac demo stations dedicated to the audience so everyone can try the game for the first time, challenging other users and beginning to unlock points, gadgets and awards.

GameCity is developed with our Social Game Development Platform: LUDUM.
LUDUM: Social Games Development Platform

Avventura da Paura – Social Web Game

Following the big success of Camp Orange’s Social Web Games, has created the social game “Avventura da Paura” (Scary Adventure – Avventura da Paura’s Social Web Game) for MTV Italy and Nickelodeon. The game is published on portal –

Avventura da Paura is a Nickelodeon’s Adventure Broadcast-Game  that goes on air on Nickelodeon (the Mtv’s teen channel). created the game concept, the design and the graphics, and made an hard work on writing the Flash (AS3) and PHP5 code of the Web Game Avventura da Paura.

Avventura da Paura is at most a reskin and upgrade of Camp Orange’s Social Web Games: this was possible because of the flexibility of our Social Game Development Platform (LUDUM).
LUDUM: Social Games Development Platform has developed the entire website, too.Read More