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Go To Jupiter: E-learning Game per i dipendenti

Nome Progetto: Go To Jupiter
Categoria: E-learning; Gamification / Serious Games; Game based Marketing per la comunicazione interna / giochi per i dipendenti
Cliente: Astrazeneca – Multinazionale Farmaceutica
Tecnologie: Ludum; Flash – ActionScript 3.0, PHP
Target: Informatori AstraZeneca

Descrizione Progetto

Go To Jupiter è un e-learning game sviluppato per la formazione volontaria della Field Force di una multinazionale farmaceutica, in preparazione al lancio di nuovo farmaco anticolesterolo basato su un nuovo principio attivo.

Il gioco era in preparazione e riprendeva i temi di un evento finale, che rappresentava la data ufficiale di lancio del prodotto

Alittleb.it ha sviluppato il codice, il concept e l’esperienza complessiva del gioco. Il nostro partner MCA Group ha curato la grafica e la comunicazione del gioco, ed ha organizzato l’ evento finale.

Go To Jupiter è stato sviluppato utilizzando la nostra piattaforma di sviluppo di social game – LUDUM.

Go To Jupiter: E-learning Game for Employees

Project name: Go To Jupiter
Category: E-learning; Gamification / Serious Games; Internal Communication
Client: Astrazeneca
Technologies: Ludum; Flash – ActionScript 3.0, PHP
Target: AstraZeneca sales force

Go To Jupiter is a Game Based Learning Solution, used to teach to 500 agents about a new medicine.
Astrazeneca’s agents have to earn points to be the first to reach a Stadium (which represents the official launch event of the medicine and where agents, answering questions using a remote control, can earn new points to improve their game ranking).
In the web game, agents can get points by answering quiz and playing different mini-games focused on the features of a new product.

Alittleb.it has developed the game and conceived the concept and the entire game-experience. Our partner MCA Group has produced the graphics and it has organized the launch event.

Go To Jupiter has been developed using our Social Game Platform – Ludum.
Read More

Enterprises’ tablet adoption rate allows gamified solutions

The integration of tablet devices into our lives and, especially, into our work has progressed rapidly — so fast that it’s hard to figure it out.

Venturebeat.com, in collaboration with Lenovo and Qualcomm, provided an infographic (see it below) to describe how much the tablet devices market grew in terms of number of adopters both consumers and business so far.

The Italian market, in particular, has been fostered by the strong growth. According to the Polytechnic of Milan (research results have been exposed during the conference ‘Mobile Business: Innovazione a Tavoletta’), nearly 3 of 4 Italian CEOs have already introduced or are introducing new tablet devices in their enterprises: the 47% of them is already adopting tablet devices, and 27% are going to adopt this technology in the near future. Executives use tablet devices already (55%) and a few of them is going to adopt them in the future (38%), A portion of the sales staff is already using them (17%) but most of it will receive tablets (74%) in the near future. Together with the new tablet market, growth involves also application mobile downloads.

The impressive growth-rate of enterprises which are choosing and adopting tablet devices and smartphone always connected, allows the efficiency and effectiveness of game-based marketing initiatives directed to employees, like productivity games and e-learning games