Project name: MTV MY CHART
Category: Gamification; Social Media Marketing; Facebook App; bidirectional Crossmedia strategy
Client: MTV Italy
Technologies: Flash – ActionScript 3.0, Facebook Connect, PHP
MTV My Chart is an application conceived and created by alittleb.it for MTV Italy, capable to create weekly videoclip charts, ordered by the preferences of the Facebook users.
MTV My Chart is placed in the charts section of the MTV.it portal (http://www.mtv.it/musica/classifiche/archivio/mychart.asp) and is connected to the social network using Facebook Connect and a Facebook Live Stream Wall; moreover, in the application page the users can check the trend of the My Chart in real time.
There’s more: MTV My Chart is a gamified application, usable as a tool for a bidirectional crossmedia strategy.