BPM Corporate Race

Banca Popolare di Milano needed to innovate the mechanisms of encouragement for the improvement of Corporate network branches managers performances. That’s how “BPM Corporate Race” was born.

BPM Corporate Race is a gamified rank aimed to increase the attention of Client Portfolio managers to a 4 months contest with prizes divided into 3 main stages and 3 minor contest.

Some figures

Over 200 employees

Engaged users: 100%

+20,000 page views

Aim of the project is to incentivize the growth of loans and turnovers with a tool that generates interest stimulating competition in a funny and pleasant way.

We’ve trasformed simple numbers into an engaging experience.

PERSONALIZE YOUR AVATAR AND TAKE PART IN THE CONTEST