Gamification is a meta word that is gaining popularity day after day.
The first part of it is made by game, a term often associated to fun and amusement without any particular purpose.
There’s more: gaming is not only that but taking advantage of interaction is becoming a powerful means to convey messages of every kind.
Among them you can consider the improvement of customer management, build loyalty and maximize the performance of employees and partners.
It’s a really different point of view that shift the focus away from the traditional gaming market, based on the production of titles that have a great appeal on young males, and that can reach different demographic categories.