Project name: La Città Sostenibile
Category: E-learning; Gamification / Serious Games; Internal Communication
Client: SCS Azioninnova Consulting for Gruppo Hera
Target: Gruppo Hera’s Employees
Target Browsers: IE6+, Google Chrome, Firefox, Safari
La Città Sostenibile
“La Città Sostenibile” is a Multiplayer Game Based Learning Solution, created to teach to more than 4.000 employees the Gruppo Hera’s Sustainability Balance Sheet.
Hera (Holding Energia Risorse Ambiente; English: Energy Resource Environment Holdings) is a multiutility company based in Bologna, Italy. Hera operates in the distribution of gas, water, energy, waste disposal the provinces of Bologna, Ferrara, Forlì-Cesena, Modena, Ravenna, Rimini, Pesaro and Urbino, and in some municipalities of Florence and Ancona. In October 2012, Hera approved the merger with AcegasAps Group, which operates in the cities of Padua and Trieste. In 2013 Hera is the first Italian domestic operator for waste treated (above 5.4 million tons waste treated), the second one in the integrated Water cycle (300 million mc of water), the third player in gas distribution (2.9 billion of mc of gas distributed) and the 5th player in the Italian Electricity business in terms of electricity sold (11 TWh of electricity sold).
The main target of the game is to improve the city’s sustainability, virtually activating the same activities that Hera has reported into its 2012 Sustainability Balance Sheet. To activate a sustainability activity, a player has to choose a district in the city map and then he has to correctly complete some correlated assessments.
So game’s reason isn’t just formative, but it has also the aim of communicating the real impact – and so the importance – of all that “sustainability activities” that employees, during their daily job, could perceive as a waste of time.