Why companies must have a mobile marketing strategy

What is mobile marketing?
Mobile Marketing Association says: “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”.
Mobile marketing allows for a meaningful, personal, and long lasting dialogue with customers, driving engagement with brands and enhancing affinity for them.
Mobile marketing tactics mainly consists of SMS and MMS, Mobile Web, Native or Web-based Applications development, Mobile Advertising, In-Game Mobile Advertising.

Why companies must have a mobile marketing strategy

1. Internet will be more and more Mobile
According to Nielsen, the U.S. mobile Web grew at an average rate of 2% month over month in 2009. At this rate, combined with the accelerated adoption of smartphones and mobile-optimized sites, by the end of 2010, the mobile Web will reach more than one-half of the consumers on the wired Web. Read More

Open Facebook popup using AS

The first step to open a facebook  dialog popup using ActionScript 3.0 is to create a bridge between our swf and fbjs’ (facebook javascript) page.
In order to open a popup, facebook introdouced a fbml tag that must be inserted in the application callback page. As described in the Wiki, it’s important to put the fbjs tag:
[cc lang=”javascript” escaped=”true”]
<fb:fbjs-bridge/>
[/cc]
before the swf’s inclusion tag
[cc lang=”javascript” escaped=”true”]
<fb:swf swfsrc=”URL_SWF” width=”SWF_WIDTH” height=”SWF_HEIGHT”/>
[/cc]
and it must be followed by the script tag
[cc lang=”javascript” escaped=”true”]
<script>
<!–
–>
</script>
[/cc]

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Code tips for your Facebook application

Today we would like to spend some time talking about our experience developing a simple Flash game for Facebook and share some useful tips with you.
Obviously, the first thing you need is an idea…if you want your application to became famous going social you got to stop thinking like a developer and start thinking like a facebook user.
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Senior ActionScript programmer

English version:

Alittleb.it is a software development company, creating dynamic rich internet applications for different Clients.
We’re looking for talented senior Flash developers to join our firm.
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Gameplay programmer

Posizione: Gameplay Programmer
Piattaforme: iPhone, Windows, OSX
Strumenti richiesti: C/C++ obbligatorio, preferibilmente OpenGL
Luogo: Milano
Riferimento inserzione: DWS-2010-01

Alittleb.it SRL è alla ricerca di figure professionali da inserire nel proprio organico nell’ambito della sua divisione di sviluppo videogiochi.
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Game programmer

Posizione: Game Programmer
Piattaforme: iPhone, Windows, OSX
Strumenti richiesti: C/C++ e OpenGL obbligatori
Luogo: Milano
Riferimento inserzione: DWS-2010-02

Alittleb.it SRL è alla ricerca di figure professionali da inserire nel proprio organico nell’ambito della sua divisione di sviluppo videogiochi.
Read More

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