What is mobile marketing?
Mobile Marketing Association says: “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”.
Mobile marketing allows for a meaningful, personal, and long lasting dialogue with customers, driving engagement with brands and enhancing affinity for them.
Mobile marketing tactics mainly consists of SMS and MMS, Mobile Web, Native or Web-based Applications development, Mobile Advertising, In-Game Mobile Advertising.
Why companies must have a mobile marketing strategy
1. Internet will be more and more Mobile
According to Nielsen, the U.S. mobile Web grew at an average rate of 2% month over month in 2009. At this rate, combined with the accelerated adoption of smartphones and mobile-optimized sites, by the end of 2010, the mobile Web will reach more than one-half of the consumers on the wired Web. Read More