Italdesign Giugiaro, even if it is mainly a technical company, it is perceived as a design company. For this reason, it hardly receives young engineers applications. In this context, Italdesign Giugiaro decided to organize an employer branding event called “Engineer Day” at Politecnico di Torino. Simultaneously to the event, an online initiative based on SKILLATO® was launched.
The project is based on SKILLATO® Magazine, our engagement platform oriented to the continuos improvement of users engagement and loyalty rates stimulating active behaviours.