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MTV Awards 2013: Social Tracker

Progetto: Social Tracker
Categoria: Strumento Cross Mediale (TV, web e Social), Web App Cross Browser
Cliente: MTV Italia
Tecnologie: HTML5, CSS3, Ruby on Rails, Sidekiq, Varnish Chace, UberVu API
Target Primario: Audience Televisivo MTV Awards
Target Device Principali: Web Browser (IE8+, Chrome, Safari, Firefox)

MTV Italia ha scelto Alittleb.it per sviluppare gli strumenti digitali a supporto della prima edizione del MTV Awards 2013, primo social event di MTV Italia.
Alittleb.it è stato il partner tecnico ufficiale dell’evento.

Per la seconda fase del progetto, Alittleb.it ha progettato e sviluppato per MTV Italia uno strumento innovativo per tener conto in tempo reale dei tweet raccolti dai 20 artisti, partecipanti agli MTV Awards.

Durante l’intero evento televisivo, il presentatore degli MTV Award ha utilizzato Social Tracker per monitorare l’interesse del pubblico sugli artisti premiati.

Il presentatore di MTV Fantini controlla Social Tracker durante la trasmissione televisiva degli MTV Awards.

MTV Awards 2013: Social Tracker

Project name: Social Tracker
Category: Television Social Tool, Cross Browser Web App
Client: MTV Italia
Technologies: HTML5, CSS3, Ruby on Rails, Sidekiq, Varnish Chace, UberVu API
Primary Target: MTV Awards’ television audience
Main Target Device: Web Browser (IE8+, Chrome, Safari, Firefox)

MTV Italia selected Alittleb.it as partner for developing the digital tools of the first edition of the MTV Awards 2013, the first Social Event by MTV Italia. Alittleb.it was the official technical partner of the event.

For the second step of the project, Alittleb.it designed and developed for MTV Italia an outstanding tool for counting the number of tweets received by 20 artists in real-time.

During all the event’s live coverage, MTV Awards’ host used Social Tracker to monitor the audience interest about the artists that were awarded.

The MTVAwards’ anchor Fantini checks Social Tracker during the television live coverage