{"id":4828,"date":"2016-10-01T17:14:35","date_gmt":"2016-10-01T16:14:35","guid":{"rendered":"http:\/\/www.alittleb.it\/it\/?page_id=4828"},"modified":"2016-10-01T19:20:12","modified_gmt":"2016-10-01T18:20:12","slug":"mtv-awards-artistsaga","status":"publish","type":"page","link":"https:\/\/www.alittleb.it\/it\/portfolio-case-study\/mtv-awards-artistsaga\/","title":{"rendered":"MTV Awards &#8211; ArtistSaga"},"content":{"rendered":"<div class=\"be-section         clearfix\" data-headerscheme=\"background--dark\" style=\" background-color: #f7f7f7;\"  data-title = \"acase\"><div class=\"be-section-pad clearfix \" style=\" padding-top:0px;padding-bottom:0px;\" data-padding-top = \"0\"><div  class=\"be-row be-wrap clearfix \"><div  class=\"one-col column-block clearfix  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-pad\" style=\"padding-top: 20px;padding-bottom: 20px;\"><div class=\"accordion be-shortcode\" data-collapsed=\"1\"><h3 class=\"accordion-head no-bg\" style=\"color:#7a7a7a; ; \">More Case studies<\/h3><div><ul class=\"acase\">\n\t<li><a href=\"..\/beallianz\/\">Allianz OpenExpo 2.0<\/a><\/li>\n\t<li><a href=\"..\/marionnaud\/\">Marionnaud<\/a><\/li>\n\t<li><a href=\"..\/allianz-expo\/\">Allianz Expo<\/a><\/li>\n\t<li><a href=\"..\/giugiaro\/\">Italdesign Giugiaro<\/a><\/li>\n\t<li><a href=\"..\/allianz-tweet\/\">Allianz Tweet<\/a><\/li>\n\t<li><a href=\"..\/mtv\/\">MTV, Nickelodeon, Paramount<\/a><\/li>\n\t<li><a href=\"..\/allianz-the-game-2-0\/\">Allianz TheGame 2.0<\/a><\/li>\n\t<li><a href=\"..\/bpm\/\">BPM<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"be-section     be-bg-overlay  full-screen-section  clearfix\" data-headerscheme=\"background--dark\" style=\" background:#794889 url(https:\/\/www.alittleb.it\/wp-content\/uploads\/2016\/09\/bg.gif) repeat scroll top right;\"  ><div class=\"full-screen-section-wrap\"><div class=\"be-section-pad clearfix \" style=\" padding-top:200px;padding-bottom:200px;\" data-padding-top = \"200\"><div class=\"section-overlay\" style=\"background: #0a0a0a; -ms-filter: progid:DXImageTransform.Microsoft.Alpha(Opacity=30);filter: alpha(opacity=30);-moz-opacity: 0.3;-khtml-opacity: 0.3;opacity: 0.3;\"><\/div><div  class=\"be-row be-wrap clearfix zero-bottom \"><div  class=\"one-col column-block clearfix  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"be-text-block be-animate \" data-animation=\"fadeInDown\"><h1 style=\"color: #ffffff; text-transform: uppercase; text-align: center;\"><span style=\"font-size: 1.45em;\">MTV AWARDS &#8211; ARTISTSAGA<\/span>.<\/h1>\n<\/div><div class=\"be-text-block be-animate \" data-animation=\"fadeInDown\"><div class=\"be-text-inner clearfix\" style=\"width: 70%; margin: 0 auto 30px;\"><h4 style=\"text-align: center;\"><span style=\"color: #000;\"><span style=\"color: #ffffff;\"><b>Gamification<\/b> e crossmedialit\u00e0 per l\u2019engagement delle fandom, creando Twitter Topic Trend globali e Facebook virality.<\/span><br \/>\n<\/span><\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"be-section   be-bg-cover be-bg-parallax     clearfix\" data-headerscheme=\"background--dark\" style=\" background-color: #56c3ba;\"  ><div class=\"be-section-pad clearfix \" style=\" padding-top:120px;padding-bottom:120px;\" data-padding-top = \"120\"><div  class=\"be-row be-wrap clearfix be-no-space \"><div  class=\"one-fourth column-block  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"be-text-block be-animate \" data-animation=\"fadeInRight\"><p><img decoding=\"async\" style=\"max-width: 400px;\" src=\"\/wp-content\/uploads\/2016\/02\/logo.png\" alt=\"\"><\/p>\n<\/div><\/div><\/div><div  class=\"three-fourth column-block  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"be-text-block be-animate \" data-animation=\"fadeIn\"><h4 style=\"color: #fff;\">Una competizione crossmediale <i>(sui social, su pc e mobile, in TV e durante un concerto)<\/i>, per decretare l\u2019artista con la fandom pi\u00f9 forte! Le armi dei fan: Voti, Tweets, Facebook Comments e Shares, visualizzazioni di video!<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"be-section         clearfix\" data-headerscheme=\"background--dark\" style=\" \"  ><div class=\"be-section-pad clearfix \" style=\" padding-top:0px;padding-bottom:0px;\" data-padding-top = \"0\"><div  class=\"be-row  zero-bottom be-no-space \"><div  class=\"one-half column-block  with-background be-bg-cover   \" data-animation=\"\" style=\"background-color: #1e73be;  \"><div class=\"be-custom-column-inner\"><p><img decoding=\"async\" style=\"width: 100%;\" src=\"\/wp-content\/uploads\/2016\/09\/4.jpg\" alt=\"\"><\/p>\n<\/div><\/div><div  class=\"one-half column-block  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-pad\" style=\"padding-top: 15%;padding-bottom: 15%;padding-left: 5%;\"><div class=\"be-text-block be-animate \" data-animation=\"fadeIn\"><div class=\"be-text-inner clearfix\" style=\"width: 80%; margin: 0 auto 30px;\"><h2>In ArtistSaga, in un&nbsp;&#8220;torneo&#8221;&nbsp;a turni, gli utenti votano il loro cantante preferito, per aiutarlo a vincere la <b>categoria social Artist Saga degli MTV Awards Italia<\/b>.<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"be-section   be-bg-cover be-bg-parallax     clearfix\" data-headerscheme=\"background--dark\" style=\" background-color: #76abb7;\"  ><div class=\"be-section-pad clearfix \" style=\" padding-top:120px;padding-bottom:100px;\" data-padding-top = \"120\"><div  class=\"be-row be-wrap clearfix zero-bottom \"><div  class=\"one-col column-block clearfix  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"be-text-block be-animate \" data-animation=\"fadeIn\"><h1 style=\"color: #ffffff; text-align: center;\">l\u2019esperienza<\/h1>\n<\/div><div class=\"be-text-block be-animate \" data-animation=\"fadeInRight\"><p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4390\" src=\"\/wp-content\/uploads\/2016\/09\/3.png\" alt=\"ICONS\"><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"be-row be-wrap clearfix \"><div  class=\"one-fourth column-block  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"be-text-block be-animate \" data-animation=\"fadeIn\"><h1><span style=\"color: #ffffff;\">1<\/span><\/h1>\n<h4 style=\"color: #ffffff;\">Voti<\/h4>\n<p class=\"p1\" style=\"font-size: 1em; line-height: 1em; color: #fff;\">Ogni utente ha sino a 10 voti al giorno da assegnare al suo cantante preferito.<\/p>\n<\/div><\/div><\/div><div  class=\"one-fourth column-block  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"be-text-block be-animate \" data-animation=\"fadeIn\"><h1><span style=\"color: #ffffff;\">2<\/span><\/h1>\n<h4 style=\"color: #ffffff;\">Visualizzazioni<\/h4>\n<p class=\"p1\" style=\"font-size: 1em; line-height: 1em; color: #fff;\">Maggiore \u00e8 il numero di visualizzazioni che ottengono i video di un artista, maggiore diventa il valore di ogni voto collezionato.<\/p>\n<\/div><\/div><\/div><div  class=\"one-fourth column-block  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"be-text-block be-animate \" data-animation=\"fadeIn\"><h1><span style=\"color: #ffffff;\">3<\/span><\/h1>\n<h4 style=\"color: #ffffff;\">Viralizzazione<\/h4>\n<p class=\"p1\" style=\"font-size: 1em; line-height: 1em; color: #fff;\">Le fandom sono ingaggiate a sfruttare i social media widget in-page per raccogliere voti e visualizzazioni!<\/p>\n<\/div><\/div><\/div><div  class=\"one-fourth column-block  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"be-text-block be-animate \" data-animation=\"fadeIn\"><h1><span style=\"color: #ffffff;\">4<\/span><\/h1>\n<h4 style=\"color: #ffffff;\">Fainale in diretta<\/h4>\n<p class=\"p1\" style=\"font-size: 1em; line-height: 1em; color: #fff;\">Il match tra i 2 artisti finalisti avviene durante il concerto in piazza degli MTV Awards, in diretta televisiva.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"be-section         clearfix\" data-headerscheme=\"background--dark\" style=\" \"  ><div class=\"be-section-pad clearfix \" style=\" padding-top:0px;padding-bottom:0px;\" data-padding-top = \"0\"><div  class=\"be-row  zero-bottom be-no-space \"><div  class=\"one-half column-block  with-background be-bg-cover   \" data-animation=\"\" style=\"background-color: #1e73be;  \"><div class=\"be-custom-column-inner\"><p><img decoding=\"async\" style=\"width: 100%;\" src=\"\/wp-content\/uploads\/2016\/09\/artistsaga-twitter.jpg\" alt=\"\"><\/p>\n<\/div><\/div><div  class=\"one-half column-block  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-pad\" style=\"padding-top: 15%;padding-bottom: 15%;padding-left: 5%;\"><div class=\"be-text-block be-animate \" data-animation=\"fadeIn\"><div class=\"be-text-inner clearfix\" style=\"width: 80%; margin: 0 auto 30px;\"><h2>UN RISULTATO INCREDIBILE!!<\/h2>\n<p class=\"p1\" style=\"text-align: left;\">TRE TWITTER TOPIC TREND GLOBALI CONTEMPORANEE:&nbsp;dei 5 argomenti pi\u00f9 chiacchierati al mondo su Twitter in un dato momento, ne abbiamo creati 3 contemporaneamente:&nbsp;abbiamo creato la prima, la seconda e la quarta hashtag!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"be-section         clearfix\" data-headerscheme=\"background--dark\" style=\" background-color: #794889;\"  ><div class=\"be-section-pad clearfix \" style=\" padding-top:90px;padding-bottom:90px;\" data-padding-top = \"90\"><div  class=\"be-row be-wrap clearfix \"><div  class=\"one-col column-block clearfix  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"special-heading-wrap style1 be-animate 0\" data-animation=\"fadeInDown\"><div class=\"special-heading align-center\"><h2 class=\"special-h-tag\" style=\"color: #ffffff\">Alcuni risultati<\/h2><hr class=\"separator margin-bottom \" style=\"background-color:#ffffff;border-color:#ffffff;color:#ffffff;height:2px;width:40px;\" \/><\/div><\/div><\/div><\/div><\/div><div  class=\"be-row be-wrap clearfix \"><div  class=\"one-third column-block  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"icon-shortcode align-center\"><a href=\"#\" class=\"icon-shortcode icon-plain  be-animate \" data-animation=\"fadeIn\" ><i class=\"font-icon icon-twitter large plain\" style=\"color:#ffffff;\" data-color=\"#ffffff\" data-hover-color=\"#efefef\"><\/i><\/a><\/div><div class=\"be-text-block be-animate \" data-animation=\"fadeIn\"><h5 style=\"color: #ffffff; text-align: center;\"><b>3 Twitter Topic Trend globali contemporanei!!<\/b><\/h5>\n<\/div><\/div><\/div><div  class=\"one-third column-block  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"icon-shortcode align-center\"><a href=\"#\" class=\"icon-shortcode icon-plain  be-animate \" data-animation=\"fadeIn\" ><i class=\"font-icon icon-profile-male large plain\" style=\"color:#ffffff;\" data-color=\"#ffffff\" data-hover-color=\"#efefef\"><\/i><\/a><\/div><div class=\"be-text-block be-animate \" data-animation=\"fadeIn\"><h5 style=\"color: #ffffff; text-align: center;\"><b>1 milione, 200 mila<\/b> visitatori unici<\/h5>\n<\/div><\/div><\/div><div  class=\"one-third column-block  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"icon-shortcode align-center\"><a href=\"#\" class=\"icon-shortcode icon-plain  be-animate \" data-animation=\"fadeIn\" ><i class=\"font-icon icon-icon_building_alt large plain\" style=\"color:#ffffff;\" data-color=\"#ffffff\" data-hover-color=\"#efefef\"><\/i><\/a><\/div><div class=\"be-text-block be-animate \" data-animation=\"fadeIn\"><h5 style=\"color: #ffffff; text-align: center;\"><b>300 mila<\/b> nuovi utenti registrati<\/h5>\n<\/div><\/div><\/div><\/div><div  class=\"be-row be-wrap clearfix \"><div  class=\"one-third column-block  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"icon-shortcode align-center\"><a href=\"#\" class=\"icon-shortcode icon-plain  be-animate \" data-animation=\"fadeIn\" ><i class=\"font-icon icon-bars large plain\" style=\"color:#ffffff;\" data-color=\"#ffffff\" data-hover-color=\"#efefef\"><\/i><\/a><\/div><div class=\"be-text-block be-animate \" data-animation=\"fadeIn\"><h5 style=\"color: #ffffff; text-align: center;\"><b>20 milioni<\/b> di pageview<\/h5>\n<\/div><\/div><\/div><div  class=\"one-third column-block  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"icon-shortcode align-center\"><a href=\"#\" class=\"icon-shortcode icon-plain  be-animate \" data-animation=\"fadeIn\" ><i class=\"font-icon icon-gauge large plain\" style=\"color:#ffffff;\" data-color=\"#ffffff\" data-hover-color=\"#efefef\"><\/i><\/a><\/div><div class=\"be-text-block be-animate \" data-animation=\"fadeIn\"><h5 style=\"color: #ffffff; text-align: center;\"><b>30.000<\/b> voti ogni secondo<\/h5>\n<\/div><\/div><\/div><div  class=\"one-third column-block  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><\/div><\/div><\/div><\/div><\/div><div class=\"be-section   be-bg-cover be-bg-parallax be-bg-overlay  full-screen-section  clearfix\" data-headerscheme=\"background--dark\" style=\" background: url(https:\/\/www.alittleb.it\/wp-content\/uploads\/2016\/09\/1.jpg) no-repeat fixed center center;\"  ><div class=\"full-screen-section-wrap\"><div class=\"be-section-pad clearfix \" style=\" padding-top:200px;padding-bottom:200px;\" data-padding-top = \"200\"><div class=\"section-overlay\" style=\"background: #0a0a0a; -ms-filter: progid:DXImageTransform.Microsoft.Alpha(Opacity=30);filter: alpha(opacity=30);-moz-opacity: 0.3;-khtml-opacity: 0.3;opacity: 0.3;\"><\/div><div  class=\"be-row be-wrap clearfix zero-bottom \"><div  class=\"one-col column-block clearfix  no-background    \" data-animation=\"\" style=\"  \"><div class=\"be-custom-column-inner\"><div class=\"be-text-block be-animate \" data-animation=\"fadeIn\"><h1 style=\"color: #ffffff; text-transform: uppercase; text-align: center;\">Questo progetto \u00e8 realizzato con Matchboard<\/h1>\n<\/div><div class=\"be-text-block be-animate \" data-animation=\"fadeInDown\"><div class=\"be-text-inner clearfix\" style=\"width: 70%; margin: 0 auto 30px;\"><h4 style=\"text-align: center;\"><span style=\"color: #000;\"><span style=\"color: #ffffff;\">Matchboard \u00e8 la piattaforma di alittleb.it per creare tornei social.<\/span><br \/>\n<\/span><\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>More Case studies Allianz OpenExpo 2.0 Marionnaud Allianz Expo Italdesign Giugiaro Allianz Tweet MTV, Nickelodeon, Paramount Allianz TheGame 2.0 BPM MTV AWARDS &#8211; ARTISTSAGA. Gamification e crossmedialit\u00e0 per l\u2019engagement delle [&hellip;]<\/p>\n<p><a href=\"https:\/\/www.alittleb.it\/it\/portfolio-case-study\/mtv-awards-artistsaga\/\" class=\"more-link style2-button\">Read More<\/a><\/p>","protected":false},"author":9,"featured_media":0,"parent":4598,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.alittleb.it\/it\/wp-json\/wp\/v2\/pages\/4828"}],"collection":[{"href":"https:\/\/www.alittleb.it\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.alittleb.it\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.alittleb.it\/it\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alittleb.it\/it\/wp-json\/wp\/v2\/comments?post=4828"}],"version-history":[{"count":1,"href":"https:\/\/www.alittleb.it\/it\/wp-json\/wp\/v2\/pages\/4828\/revisions"}],"predecessor-version":[{"id":4829,"href":"https:\/\/www.alittleb.it\/it\/wp-json\/wp\/v2\/pages\/4828\/revisions\/4829"}],"up":[{"embeddable":true,"href":"https:\/\/www.alittleb.it\/it\/wp-json\/wp\/v2\/pages\/4598"}],"wp:attachment":[{"href":"https:\/\/www.alittleb.it\/it\/wp-json\/wp\/v2\/media?parent=4828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}