Smart Fixture

Combing our experience in RIAs and our experience/partnership with innovative technological and design companies (such as The Big Space Ltd, Motorola Inc, MultiTouch Ltd), we are able to offer intelligent devices (smart fixture) to improve our clients’ customer experiences and to optimize their logistics.
With the word “smart fixture”, we mean:

  • Advanced Interactive Kiosk: we are able to create interactive kiosks and interactive totem that are advanced multimedia devices, not only computer terminals that provide information access via electronic methods. We develop ad hoc Kiosk softwares to satisfy all the needs of our clients; touch and multitouch user interfaces are optimized to create an unique experience for our clients’ customers; interior design studios assures a full integration of the Interactive Kiosk with the environment where they will be placed.
  • Touch and Multitouch Table: using multiTouch cell (multitouch LCD for fully scalable display arrays), we are able to develop touch and multitouch application that can be used for several purposes such as retail business, advertising, exhibitions, museums, education and design; our Multitouch Tables are ideal for Concept Stores.
  • Interactive floor, wall or other surfaces: we develop interactive installations activated by body motion detection. Interactive floor and wall displays easily turn open floor spaces or unused areas into an ongoing experience of movement, action, fun and excitement, stopping people in their tracks as they play, walk by or interact with your marketing content.

Our interactive installations guarantee to our clients’ customers a full multimedia experience. Advanced Multimedia Interactive Kiosks and Touch and Multitouch Table can also deliver personalized contextualized messages; bidirectional communication can be used to personalize the relation with customers.
In addition, Smart Fixtures can reduce logistics costs and can collect important marketing data.
The possibility to connect our Smart Fixtures to Social Media Networks (such as Facebook, Tweeter, FriendFeed, Windows Live Messenger, Skype, etc.) creates the opportunity to transform the purchase experience into a social experience. We are the only ones who can offer interactive social kiosks.
In-Store Smart Fixtures can combine technologies like Touch and Multitouch Interfaces, products identification trough RFID or Barcode, Social Network Connection, POS Credit Card Terminals or other Payment Platforms. Other Interactive Devices can use technologies like Augmented Reality, Motion Tracking, High Definition Projector.
Our collaboration with interior design studios assures a full integration of the smart fixtures with the environment where they will be placed.

So, interactive devices can:

  • improve customer experience;
  • improve brand perception – image and awareness;
  • increase cross-selling;
  • reduce human resource costs;
  • collect marketing data about purchase behavior;
  • create a social-purchase experience;
  • connect real-offline environment with online world, anticipating a real internet of things (Web 3.0)

This page is also available in: Italian