Social Media Marketing is becoming more and more important

Each year, more people engage in conversation online, via social site and social tools – at a rate of about 30% per year: Companies have a new important instrument to facilitate Pull Communication!

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Why companies must have a mobile marketing strategy

What is mobile marketing?
Mobile Marketing Association says: “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”.
Mobile marketing allows for a meaningful, personal, and long lasting dialogue with customers, driving engagement with brands and enhancing affinity [...]

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