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MTV My Chart: Gamification & Cross-media Strategy

Project name: MTV MY CHART
Category: Gamification; Social Media Marketing; Facebook App; bidirectional Crossmedia strategy
Client: MTV Italy
Technologies: Flash – ActionScript 3.0, Facebook Connect, PHP

MTV My Chart is an application conceived and created by alittleb.it for MTV Italy, capable to create weekly videoclip charts, ordered by the preferences of the Facebook users.
MTV My Chart is placed in the charts section of the MTV.it portal (http://www.mtv.it/musica/classifiche/archivio/mychart.asp) and is connected to the social network using Facebook Connect and a Facebook Live Stream Wall; moreover, in the application page the users can check the trend of the My Chart in real time.

There’s more: MTV My Chart is a gamified application, usable as a tool for a bidirectional crossmedia strategy.

Rafting is available in Avventura da Paura

Today the social game Avventura da Paura (Scary Adventure) includes the new rafting minigame.

Rafting Avventura da Paura

Avventura da Paura (Scary Adventure) is the social game published on nicktv.it portal, produced by alittleb.it for Nickelodeon.

Play Avventura da Paura

Avventura da Paura – Social Web Game

Following the big success of Camp Orange’s Social Web Games, Alittleb.it has created the social game “Avventura da Paura” (Scary Adventure – Avventura da Paura’s Social Web Game) for MTV Italy and Nickelodeon. The game is published on nicktv.it portal – http://avventuradapaura.nicktv.it/gioco.html.

Avventura da Paura is a Nickelodeon’s Adventure Broadcast-Game that goes on air on Nickelodeon (the Mtv’s teen channel).

alittleb.it created the game concept, the design and the graphics, and made an hard work on writing the Flash (AS3) and PHP5 code of the Web Game Avventura da Paura.

Avventura da Paura is at most a reskin and upgrade of Camp Orange’s Social Web Games: this was possible because of the flexibility of our Social Game Development Platform (LUDUM).

Alittleb.it has developed the entire website www.avventuradapaura.it, too.Read More

Three social gaming trends for 2011 | Gamasutra: Joost Rietveld’s Blog

Social gaming, both expanding and diversifying the gamer population, has been maturing at rapid pace resulting in heavy consolidation, while at the same time leaving room for innovation. Drawing in part on 2010’s social gaming summit, consultancy activities in the social gaming sector and academic interests, in this article I look at three broad social gaming trends for 2011.

Trend 1. Mobile Social Gaming

’2011 will see the rise of mobile social games, both on Facebook as well as on other platforms such as iOS (Apple), Android Market and HTML5.’

Trend 2. Location Based Social Gaming

‘Backed by location based services, 2011 will see the rise of niche products in which cohesive communities will be served with innovative and meaningful products.’

Trend 3. Social Advergames

When properly executed, advergames are an extremely effective marketing tool. Disney acquired social game developer Playdom in July 2010 with the likely rationale of brand proliferation of Disney’s intellectual property rights through Playdom’s games and reach. McDonalds was one of the first and most visible to actually engage in social advergaming by taking over Farmville for a day in the form of a gigantic in game dynamic advertisement. Whereas Frima has attempted to iterate on the success of Farmville in favor of Mazda by developing Mazda’s DriverVille.
‘As companies have become aware of the strength of social media in 2010, 2011 will see the rise of holistic social advergames.’

La Grande Avventura, Camp Orange’s social web advergame, is a success

La Grande Avventura, the social web (Facebook-connected) game of Nickelodeon’s Camp Orange, conceived and created by alittleb.it, is a success: in its first week, it has accumulated more than 5.000 registered users (23.000 in all), almost 300.000 games and 122.000 challenges.

Moreover, the number of accesses, registrations and games continues to be stable and very high.

…And the adventure goes on: today is being released the new minigame Skate (sponsored by the clothing brand MEK); the next week will be published Deltaplano (an hang-glider game). In September, finally, the game La Grande Avventura (the big adventure) will close the experience created by alittleb.it, MTV and nicktv.it

For other information about the game: http://www.alittleb.it/ria/camp-oranges-social-browser-game/

Social Media Marketing is becoming more and more important

In the below picture, some data about the growth of Social Networking.
Each year, more people engage in conversation online, via social site and social tools – at a rate of about 30% per year.

From a marketing point of view, What Does This Mean?

Open Facebook popup using AS

The first step to open a facebook dialog popup using ActionScript 3.0 is to create a bridge between our swf and fbjs’ (facebook javascript) page.
In order to open a popup, facebook introdouced a fbml tag that must be inserted in the application callback page. As described in the Wiki, it’s important to put the fbjs tag:

<fb:fbjs-bridge/>

before the swf’s inclusion tag

<fb:swf swfsrc="URL_SWF" width="SWF_WIDTH" height="SWF_HEIGHT"/>

and it must be followed by the script tag

Ovi store adv campaign

We developed 3 games to be played together in a unique experience based on the Nokia N97 mobile phone.Read More

Code tips for your Facebook application

Today we would like to spend some time talking about our experience developing a simple Flash game for Facebook and share some useful tips with you.
Obviously, the first thing you need is an idea…if you want your application to became famous going social you got to stop thinking like a developer and start thinking like a facebook user.
Read More