Replay – FCBarcelona

 


Project name: Unexpected Formal
Category: Digital Communication – B2B & B2C, Consultancy; Responsive Web Development
Client: Replay – Fashion Box Spa
Technologies: HTML5, Javascript, Interactive Pdf


Replay – Fashion Box Spa – has signed a deal with the FC Barcelona as the official sponsor of clothing and footwear for the team and the rest of the Club’s sportsmen and women. Replay will create both official clothing and a “smart casual” line for the first team.
To celebrate the agreement, Replay has developed the Denim Zero, a jeans created by an exclusive eco-friendly process which utilizes high-pressure ice crystals.

Replay asked to Alittleb.it to look after all the Partnership digital image.Read More

Hera Multiplayer E-learning Game

 


Project name: La Città Sostenibile
Category: E-learning; Gamification / Serious Games; Internal Communication
Client: SCS Azioninnova Consulting for Gruppo Hera
Technologies: M.e.g.s – LUDUM, HTML, Javascript, Ruby + Rails, Postgresql, Faye, Thin, Redis, Flash – ActionScript 3.0
Target: Gruppo Hera’s Employees
Target Browsers: IE6+, Google Chrome, Firefox, Safari


La Città Sostenibile
La Città Sostenibile” is a Multiplayer Game Based Learning Solution, created to teach to more than 4.000 employees the Gruppo Hera’s Sustainability Balance Sheet.

Hera (Holding Energia Risorse Ambiente; English: Energy Resource Environment Holdings) is a multiutility company based in Bologna, Italy. Hera operates in the distribution of gas, water, energy, waste disposal the provinces of Bologna, Ferrara, Forlì-Cesena, Modena, Ravenna, Rimini, Pesaro and Urbino, and in some municipalities of Florence and Ancona. In October 2012, Hera approved the merger with AcegasAps Group, which operates in the cities of Padua and Trieste. In 2013 Hera is the first Italian domestic operator for waste treated (above 5.4 million tons waste treated), the second one in the integrated Water cycle (300 million mc of water), the third player in gas distribution (2.9 billion of mc of gas distributed) and the 5th player in the Italian Electricity business in terms of electricity sold (11 TWh of electricity sold).

The main target of the game is to improve the city’s sustainability, virtually activating the same activities that Hera has reported into its 2012 Sustainability Balance Sheet. To activate a sustainability activity, a player has to choose a district in the city map and then he has to correctly complete some correlated assessments.
So game’s reason isn’t just formative, but it has also the aim of communicating the real impact – and so the importance – of all that “sustainability activities” that employees, during their daily job, could perceive as a waste of time.

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MTV Best Of


Project name: MTV OnDemand – Best Of
Category: Web Development, Rich Internet Application
Services: Concept, Graphic Design & Coding, Maintenance & Server Assistance
Client: MTV Italia
Technologies: HTML5, Sass, Jquery, Ruby + Rails, Mysql, Nokogiri
Link: http://ondemand.mtv.it/best-of


BRIEF DESCRIPTION

We have created MTV Best Of: the new section of MTV Ondemand – the MTV’s platform of video on demand (VOD) – where users can watch, vote and share the best brief video-clips, selected and “clipped” by MTV’s Editors from MTV television series and shows.

OBJECTIVES AND OPTIMIZATIONS

The main purpose of the section Best Of is to increase video views’ number, bringing new users to MTV Ondemand and augmenting existing users’ participation rates.

To achieve the objectives, we mixed four main ingredients:

  1. SEO: all the code and the design are optimized for SEO. This is very important to effectively exploit the strong brand awareness and image of MTV Intellectual Properties (like Jersey Shore, Geordie Shore, Awkward, The Valley, etc.); moreover, videoclip selection helps to use high traffic keywords (like “sex”) into tags, descriptions and titles
  2. Gamification: to increase engagement, we added some easy gamification elements. First a basic voting system to allow users to decide the best videoclip inside a chart. Secondly, we created seven “Emotional Dynamic Charts”: users can describe every videoclip by selecting, among seven (Epic Fail; I can’t believe it; Really Trash; Infinite Laughs, I like it, This is awesome – cool, Epic Win), the feeling they think it suggests. Doing that, users create dynamic cross-shows charts, ordered by the number of votes expressed on that particular feeling. Finally, we limit the number of daily votes available to users: create “scarcity” to increase “value” is an important gamification strategy that helps in keeping users more engaged (e.g. if the user owns just one vote, that vote worth more and he will consider carefully how to use it) and the charts more meaningful.
    Besides the expected engagement reasons, we used gamification elements to: 1) having more interesting charts, able to represents users tastes and so to gain immediately the attention of new users; 2) incentivize Social Media sharesRead More
Dream Chamber

 


Project name: Dream Chamber
Category: Adventure Game (iOS + Android)
Client: DarkWave Games by alittleb.it
Technologies: Unity 3D / Proprietary “Real Chamber” Technology
Publisher: Microïds / Anuman Interactive
Investor: Reply Group
Link: http://www.darkwavegames.com/dream-chamber/


Dream Chamber is a point-and-click adventure game, in the third person, for iPhone, iPad, PC, Mac, Android, developed by DarkWave Games (Alittleb.it’s gaming brand), co-financed by Forge Reply, published by Microïds.

Step into the shoes of Charlie, a private detective and rich heir, for whom humor is the best weapon! In Dream Chamber, uncover the culprit in this simultaneously breathtaking and dreamlike quest.

Technology

Coherently to our basic strategy, Dream Chamber has been created to develop and to test a new technology that will become an Alittleb.it’s product: “Real Chamber”. So, very soon, Alittleb.it will be able to offer to its clients an innovative and very effective new approach to Game-Based Marketing: “Real Chamber” has been conceived to allow Alittleb.it to rapidly develop optimized multiplatform Graphic Adventure, set in real locations, minimizing entrance-barriers for users.Read More