May, 2013 - alittleb.it srl - We Create Experiences

MTV Awards 2013: Artist Saga

Project name: Artist Saga
Category: Cross Browser Web App
Client: MTV Italia
Technologies: HTML5, CSS3, Ruby on Rails, Redis, Sidekiq, Varnish, jQuery with jStorage, Facebook SDK, AWS Cloud
Primary Target: Internet Music Lovers
Main Target Device: Web Browser (IE8+, Chrome, Safari, Firefox)

MTV Italia chooses Alittleb.it to develop the digital tools for the first edition of the MTV Awards 2013.
Alittleb.it is the official techincal partner of the event.

For the first step of the project, Alittleb.it designed and, using an Alittleb.it’s proprietary technology, developed for MTV Italia an outstanding tool to generate matches between contenders named “Artist Saga”.

This application has been made using cutting-edge web technologies such as HTML5, CSS3 for a rich user experience and it’s able to scale to deliver thousands of page-views per second and to manage even 10.000 concurrent users, thanks to a complex caching system and the cloud-based architecture.

The app is Facebook Connected and, using a flexible backend technology, can be customized for different situations an rebranding. The unique technology allows different usages of this system just changing the parameters utilized.

In the “Artist Saga” use case, users can vote their favorite artist to make him the nominee for a special category at MTV Music Awards, “Artist Saga”. By voting, the artist have a chance to win the nomination, and the user may share his vote on Facebook inviting his friends to perform the same. During and after the challenge, the users may comment the results with other voters.

During the event’s live coverage, Artist Saga has hosted the final match between the two finalist artists, reaching peaks of 8 thousands cuncurrent users and more than 20 thousands cuncurrent votes.

Destination Vodka Facebook Game

Project name: Destination Vodka
Category: Facebook App – Game
Client: Keglevich
Agency: Evolution People
Technologies: Flash, Ruby on Rails, Amazon Cloud
Primary Target: Keglevich’s consumers and Facebook’s users
Main Target Device: Web Browser – Facebook

Alittleb.it has developed for Keglevich the Facebook game named “Destination Vodka”.

The application reflects the dynamic and modern style of Keglevich’s Vodka communication.
Along the six carefully designed levels, users can test their skills immerging in the game thanks to his storytelling similar to a comic.

The use of Ludum technology, alittleb.it’s tool for rapid development of small Social Games, made us possible to create an application within Facebook where users have the opportunity to unlock achievements and badges, challanging other users or friends in a competition to obtain the highest score for each of the six levels.

Users can invite their friends generating a viral circle for the app, exposed to a wider audience. The use of the Ludum technology gives the ability to easily replicate the technical basis of the application, adapting it to the context in which is inserted, so it’s easy to create similar experiences for other companies interested in developing similar applications to fuel their brand awareness and optimize their in-game ADV.

Android owns the 64% of all smartphone sales

Relying on 240.000 annual interview, Kantar Worldpanel Comtech, a leader society for market research and consumer panels, has released a paper that confirm the dominance of Android in every market that Kantar is analyzing (the unique exception is Japan), recording also the reduction for devices that mount IOS and a progressive increase for Windows Phone.

Just looking the previous image: is simple to find the Android’s dominance (the green colored slice of the cakes) in every market. The survey takes place on 9 several markets analyzed by Kantar: Australia, China, France, Germany, Italy, Spain, UK and USA, and, according to data, the 64% of mobile devices mount Android’s OS.

“This will pile pressure on Apple, BlackBerry and Nokia to keep their products front of consumers’ minds in the midst of a Samsung and HTC marketing blitz.” writes Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech. In fact, the only other platform that gain something is Windows Phone, that increase its sales by 5%. Developers have to take care about this market’s trend, making applications that can be used by costumers.

There is to say that every market is an apart story, as you can see from the image above, but data confirm an extensive use of Android OS, despite iPhone 5 is the most best-selling device (even is now closely followed by Samsung). In Italy we can find a consistent share for Android, the 62.5% of the entire market. We were able to find the trend making apps with Android, and this is a confirmation for us to perform project with the best technologies we can approach,

This research will help to define the firms’ market shares, to help developpers to create application in harmony with the user’s OS. We’ll see if this overtake will consolidate or is a new phase for mobile phone market, preparing us to get in advance the changes in this continuously changing market

Viral video for our next Advergame

Find some hints in this video!

Keglevich Destination Vodka is coming! More info soon!

We develop this game for Evolution People.