April, 2011 - alittleb.it srl - We Create Experiences

MTV My Chart: Gamification & Cross-media Strategy

Project name: MTV MY CHART
Category: Gamification; Social Media Marketing; Facebook App; bidirectional Crossmedia strategy
Client: MTV Italy
Technologies: Flash – ActionScript 3.0, Facebook Connect, PHP

MTV My Chart is an application conceived and created by alittleb.it for MTV Italy, capable to create weekly videoclip charts, ordered by the preferences of the Facebook users.
MTV My Chart is placed in the charts section of the MTV.it portal (http://www.mtv.it/musica/classifiche/archivio/mychart.asp) and is connected to the social network using Facebook Connect and a Facebook Live Stream Wall; moreover, in the application page the users can check the trend of the My Chart in real time.

There’s more: MTV My Chart is a gamified application, usable as a tool for a bidirectional crossmedia strategy.

GAMECITY – Nickelodeon’s social meta-game

GAMECITY is the Nickelodeon’s social meta-game, hosted into nickTV.it and connected to Facebook.

Accessing to the new GAMECITY’s section on the Nickelodeon portal NickTV.it, users will dress the part of a superhero, equipped of a super-vehicle too, called to perform continuous missions in a city populated by all the famous properties of Nickelodeon, like Spongebob, Avatar, The Penguins of Madagascar, Fairly Oddparents.

Playing to the games contained into GAMECITY, performing their missions, matching their friends, players will increase their levels, climb GAMECITY’s leaderboards and earn continuously new virtual items to customize their own avatars, new playing cards to increase their super-vehicles powers, awards and prizes to testify their progresses.

GameCity is developed with our Social Game Development Platform: LUDUM.

The Advergame’s Concept

GAMECITY is a meta-game conceived to enhance at most the NickTV.it’s brand, exploiting all Nickelodeon’s properties (like Spongebob, Avatar, The Penguins of Madagascar, Fairly Oddparents an so on).

The main GAMECITY’s marketing objectives are:Read More

The Seven Deadly Sins and PENS: a comparative analysis

PENS is an interesting research that aims to overlap the concept of “fun” to focus on the psychological needs that videogames can satisfy. This Thesis develops metrics typologies that can evaluate the player’s satisfaction degree, an important issue for game developers that need a profound comprehension of the psychological dynamics in the game activities. Competence, autonomy, relatedness are key factors in a videogame experience and can be linked to the seven deadly sins theory applied to videogames. It’s even possible to move forward in this argument, developing both theories in the social games sphere, true field of application for modern game design.